What is MTYR?
We’ve never had more access to information and been less equipped to make sense of it. The world around us is trained to be reactionary, without much thought to what they’re hearing and seeing. As this continues, we risk losing the wisdom around what makes us human.
MTYR is a reminder to stop and look closer at the world around you. Whether it’s faith, science, reason, relational, or interpersonal, we want to ask more questions and stop taking everything at face value. If you take the time, you might find that there is deeper meaning in everything that surrounds you.
This is our movement and we invite you to join us. TOGETHER, we are More Than You Realize
What is the methodology?
Our methodology draws from the rich tradition of those who came before us. We strive to employ the models put forth by the great evangelists and teachers throughout all of Church history. We hope to be bold like Paul, who walked into the Areopagus to encounter the Athenians’ practice of worshipping an “Unknown God” and used it as a bridge to an encounter with Christ (Acts 17:16–34). We want to be agile like Justin Martyr, who employed the existing Greek philosophy of his day to draw his contemporaries into the mystery of the Logos. We will use the logic of Thomas Aquinas, recognizing that we must first understand people’s objections as “difficulties that can be answered,” so as to meet them there and help them ask the greater questions, rather than “proving the articles of faith by reasoning” (Summa Theologiae, I, 1, Q. 8).
We need to begin our conversations with neighbors, friends, or co-workers by appealing to those desires that are woven into our nature — the desire for truth, for eternity, or for happiness. We hope to help people understand the things closest to them in their nature, dissolve post-Christian filters through reason, and leave our audience with a disposition of curiosity, thus allowing them to become more receptive to grace. If we approach our audience by dealing with something we are all wired to long for in our nature, we can then introduce a Gospel that contains the answer.
Why isn’t it more overtly Catholic?
Every campaign must begin with where the audience is currently at and not where one might wish them to be. Therein lies the unique challenge of engaging constituents who lack formation — or “have fallen asleep” — and are immersed in a post-Christian culture. The title must avoid overtly Christian language, which must contend with individual hermeneutics that cripples logic. It cannot presuppose that one knows what the individual feels (e.g. “on fire”) or be overly dated or saccharin (e.g. “Rekindle the flame”). Future campaigns will focus on topics specifically important to pre-evangelization.
Catechesis and traditional Catholic imagery were never meant to be the primary bridge from irrelevance to curiosity. In fact, the General Directory of Catechesis describes the dynamic process of evangelization as always operating “by slow stages,” beginning first with “Christian witness, dialogue, and presence in charity” (47). Church documents call this process of creating that bridge to curiosity “pre-evangelization.” It’s why we often hear the phrase, “Meet them where they’re at.” However, we rarely see it done outside of our Catholic echo chamber. So, when you see our logo or wonder why we’ve taken this approach, realize that we are utilizing curiosity as a bridge to deeper interest. Is it very different? We hope so. Our brand and our message are going where we haven’t gone successfully before — into the public square.
Why the eye chart?
We hoped to take something we’ve all seen before and use it in a new way. Because “More Than You Realize” is all about seeing something from a new perspective — or seeing a subject more clearly — we began with an eye chart. The stacked letters, with a large “M,” allude to an eye chart that tests your vision as an invitation to leave assumptions behind and look closer. The “R” is displayed backward intentionally because many have facts about the Church backwards. Though the primary logo is black and white, there is a large selection of approved colors to accent the black logo and bring life to its mysterious appearance. Overall, the logo is intended to be playful and non-threatening and is designed to be more accessible as a conversation starter. It prompts a question with its mystery. Informal testing has received a great response, particularly with those under 40. To put it simply, the logo is designed to draw you in — to invite you to stop and look more deeply at something that just might be more than you realize.