Your Beauty. Our Passion.
Shop premium beauty products, hair care, wigs, cosmetics, skincare, salon essentials and more at BSW Beauty. With locations across multiple states, we're here to help you look and feel your best.
Shop NowBSW Beauty is a leading beauty supply retailer offering premium hair care products, wigs, cosmetics, salon supplies, skincare, and beauty essentials. With stores located throughout Massachusetts, New York, New Jersey, and Maryland, our mission is to provide quality products, friendly customer service, and an outstanding shopping experience for every customer.
Professional shampoos, conditioners, hair oils, edge control, hair growth products and styling essentials.
Human hair wigs, lace front wigs, synthetic wigs, closures, frontals and wig accessories.
Facial cleansers, body lotions, serums, soaps, body oils and beauty treatments.
Lipsticks, foundations, lashes, eyeliners, makeup brushes and beauty tools.
Gel polish, acrylic supplies, nail tips, press-on nails and manicure tools.
Beard care, clippers, trimmers, aftershave, hair products and grooming essentials.
Soft, natural, long-lasting premium quality.
Promotes healthy, strong, beautiful hair.
Maximum hold with no flakes.
Professional salon-quality hair care.
Premium virgin hair bundles.
Everything needed for a flawless makeup look.
Natural hair and skin care.
Moisture-rich products for textured hair.
Healthy hair care and scalp treatments.
Professional hair repair and styling.
Salon-quality hair care products.
Professional styling gels and products.
Natural hairline, pre-plucked, soft and lightweight.
Helps strengthen hair and supports healthy growth.
Perfect for smooth, defined edges every day.
Professional brushes for every makeup routine.
Everything needed for beautiful salon-style nails.
Moisturizes dry, damaged and natural hair.
Serving customers with quality beauty products and excellent service.
Thousands of beauty, hair care, makeup, and salon products.
Knowledgeable team members ready to help you find exactly what you need.
Multiple stores across Massachusetts, New York, New Jersey, and Maryland.
Keep your hair moisturized and use heat protectant before styling.
Cleanse, moisturize, and apply sunscreen every day.
Always remove makeup before bed to keep your skin healthy.
Drink water, eat balanced meals, and take care of yourself inside and out.
Join our rewards program and receive exclusive discounts, special promotions, and updates on new arrivals.
1611 Blue Hill Ave.
Mattapan, MA 02126
732 Belmont St.
Brockton, MA 02301
1513 Dorchester Ave.
Dorchester, MA 02122
640–642 American Legion Hwy.
Roslindale, MA 02131
1305 Chili Ave.
Rochester, NY 14624
1280 Dewey Ave.
Rochester, NY 14613
766 E Ridge Rd.
Rochester, NY 14621
299 Upper Falls Blvd.
Rochester, NY 14605
2602 Erie Blvd E.
Syracuse, NY 13224
4738 Onondaga Blvd.
Syracuse, NY 13219
1215 E 233rd St.
Bronx, NY 10466
Canarsie Plaza
8923 Ave D.
Brooklyn, NY 11236
161-01 Jamaica Ave.
Jamaica, NY 11432
308 Main St.
Orange, NJ 07050
125 Avon Ave.
Newark, NJ 07108
12162 Central Ave.
Mitchellville, MD 20721
6209 Oxon Hill Rd.
Oxon Hill, MD 20745
4221 Branch Ave.
Temple Hills, MD 20748
8464 Annapolis Rd.
New Carrollton, MD 20784
8606 Liberty Rd.
Randallstown, MD 21133
130 Wesley Street
South Hackensack,
NJ 07606
(201) 346-2002
admin@bswppfgroup.com
Need help with products, store locations, or general questions? Our team is ready to assist you.
"Great selection of beauty products and very helpful staff."
- Ashley"My favorite beauty supply store. Always stocked with what I need."
- Jasmine"Friendly employees and amazing prices."
- Brittany"I love shopping here. Everything from wigs to makeup is easy to find."
- Michelle